The team
Same crew.
Real names. Real faces.
Seven officers run Betterside. Matt holds the calendar. Brook holds cleaning operations and the weekly schedule. Ben holds construction. Danny holds the voice. Josh holds the visual brand. Pablo holds the tech stack. John holds the strategy. Tap any of them below.
Local crew
Born and raised here
Four partners
Hands-on every visit
First visit free
If you're not thrilled
No contracts
Pause anytime
The officers
The seven people who run Betterside.
Matt holds the booking calendar and the front door. Brook holds cleaning operations and the weekly schedule. Ben holds construction. Danny holds the voice. Josh holds the visual brand. Pablo holds the tech stack. John holds the strategy. Tap any of them to see what they own and how they think about the work.
President
Matt
Matt Snider
Every walkthrough runs through Matt.
Meet Matt →
VP of Operations
Brook
Brook Newland
Holds cleaning and the week behind every visit.
Meet Brook →
VP of Construction
Ben
Ben Bowers
The licensed GC behind every build.
Meet Ben →
CMO
Danny
Danny Jackson
The voice you've read up to this point.
Meet Danny →
Creative Director
Josh
Josh Grounds
Holds the image of every job we run.
Meet Josh →
CTO & CIO
Pablo
Pablo Novelo
Picks the stack. Manages the vendors.
Meet Pablo →
CEO
John
John Cravey
Sets the strategy, then steps back.
Meet John →
Open seats · growing into
The next people we're hiring.
The seven officers hold the current book themselves. As county coverage grows, these are the seats we're building toward. Each one routes to Frontend Horizon — the studio behind Betterside's site, plan flow, and growth systems — until the role is filled.
Outdoor · open
Kaufman County Crew Lead
Lead the Forney / Crandall / Heartland Monday route as Kaufman demand grows.
See the growth partner →
Cleaning · open
Cedar Creek Cleaning Lead
Run weekend turnover operations across Gun Barrel City, Tool, and Seven Points.
See the growth partner →
Customer · open
DFW Owner Coordinator
Single point of contact for absentee owners with property in our service area.
See the growth partner →
Outdoor · open
Pressure Wash Specialist
Own the pressure wash schedule and equipment across Mabank, Athens, and the Cedar Creek loop.
See the growth partner →
Commercial · open
Office Cleaning Route Lead
Run the Monday commercial route across Athens, Kaufman, and Terrell.
See the growth partner →
Content · open
Field Notes Editor
Help Danny scale the blog without breaking the Betterside voice.
See the growth partner →
Frontend Horizon · open
Growth & Engineering Partner
The studio that builds Betterside's digital backbone.
See the growth partner →
Ready to get on Matt's calendar?
Start with the estimator. Six tap-through questions qualify the property — then Matt books the walkthrough himself.