President · Operations & bookings
Matt Snider
Every walkthrough runs through Matt.
Matt is President. He holds the calendar — every qualified walkthrough and on-site booking goes through him. He also runs daily operations: crews, routes, schedules, and the quality bar on every visit. If a job ran clean, Matt's the reason.
Local crew
Born and raised here
Four partners
Hands-on every visit
First visit free
If you're not thrilled
No contracts
Pause anytime
How Matt thinks about the work
“If the job runs clean and the client never has to chase you, you ran it right.”
The full story
Who Matt is and what they own.
Matt is President of Betterside. He holds the customer calendar — once a property has been through the plan-builder estimator and the work is in scope, Matt is the person on the other end of the walkthrough booking.
He also runs operations: the crews, the routes, the weekly schedule, the quality check at the end of every visit. None of the officers works the desk full-time, but Matt's the one who keeps the moving pieces moving.
His kids are in Mabank ISD. The crew stages out of a shop just off 198. When a Mabank client calls at 5 PM because a storm knocked a branch across the driveway, Matt is the one who reshuffles the next-day route to get the cleanup on the calendar.
Matt holds the Monday commercial route in Athens himself because the stakes are high. One skipped Monday breaks a commercial relationship. He won't skip one.
Services Matt leads
The work that lives on Matt's side of the book.
Lawn Mowing
A fresh-cut yard you can enjoy from the porch — every week, same day, same crew.
Leaf Removal
You never pick up a rake again. We make the leaves disappear — October through December.
Yard Cleanup
Stop wincing when you pull in the driveway. A yard reset that makes your place look intentional.
Office Cleaning
Your team walks in Monday to a spotless office. Restrooms, floors, trash — we're gone before they arrive.
Where Matt runs the route
The towns most likely to see Matt.
The other officers
The officers Matt works alongside.
VP of Operations
Brook Newland
Holds cleaning and the week behind every visit.
VP of Construction
Ben Bowers
The licensed GC behind every build.
CMO
Danny Jackson
The voice you've read up to this point.
Creative Director
Josh Grounds
Holds the image of every job we run.
CTO & CIO
Pablo Novelo
Picks the stack. Manages the vendors.
CEO
John Cravey
Sets the strategy, then steps back.
Want Matt on your property?
Six tap-through questions in the estimator. If the property qualifies, Matt books the walkthrough himself.