CEO · Strategy
John Cravey
Sets the strategy, then steps back.
John is CEO. He sets Betterside's strategy and direction, then puts the day-to-day customer surface in Matt's hands, operations and cleaning in Brook's, construction in Ben's, the tech stack in Pablo's, the visual brand in Josh's, and the voice in Danny's. One of the four founding partners.
Local crew
Born and raised here
Four partners
Hands-on every visit
First visit free
If you're not thrilled
No contracts
Pause anytime
How John thinks about the work
“Hire people who own their book. Then stay out of their book.”
The full story
Who John is and what they own.
John is CEO of Betterside. The four founding partners — John, Matt, Pablo, and Josh — started the company together in Mabank on the idea that tired people deserve their time back. As CEO, John holds the strategy and stays out of the day-to-day customer surface, which is Matt's.
Customer-facing bookings don't come to John anymore. The plan-builder estimator qualifies properties, and qualified walkthroughs land on Matt's calendar.
What that looks like in practice: each officer owns their book. Matt owns the customer calendar and the front door. Brook owns operations and cleaning end-to-end. Ben owns the construction book. Pablo owns the tech stack. Josh owns the visual brand. Danny owns the voice. John owns the company strategy that lets the rest hold their books cleanly.
He still walks properties when he wants to. He doesn't run accounts.
Services John leads
The work that lives on John's side of the book.
Where John runs the route
The towns most likely to see John.
The other officers
The officers John works alongside.
President
Matt Snider
Every walkthrough runs through Matt.
VP of Operations
Brook Newland
Holds cleaning and the week behind every visit.
VP of Construction
Ben Bowers
The licensed GC behind every build.
CMO
Danny Jackson
The voice you've read up to this point.
Creative Director
Josh Grounds
Holds the image of every job we run.
CTO & CIO
Pablo Novelo
Picks the stack. Manages the vendors.
Want John on your property?
Six tap-through questions in the estimator. If the property qualifies, Matt books the walkthrough himself.